Lovebae Red
Primary · ink
RGB 255, 77, 109
Text, icons and accents on dark grounds (5.4:1 on #121316).
For creators, press & partners
The Lovebae brand kit
Lovebae is a private space for two: games, moods, love notes and small daily rituals for couples, near or far.
Logos, colours, Bae, screenshots and the words we use about ourselves — everything you need to make something with us, or write something about us, and get it right.
- Name
- Lovebae
- Company
- Selixa Labs LLC
- Website
- lovebae.app
- The app
- Coming soon to iPhone & Android
Logo
The mark
The lovebae wordmark for dark and light backgrounds, single-colour versions, the "bae" heart mark and the app icon. Transparent PNG.
Wordmark — dark backgrounds
Wordmark — light backgrounds
Wordmark — white
Wordmark — black
"bae" heart mark
Mark — white & black
Clear space
Leave empty space on every side of the wordmark at least as tall as the heart above the “e”. Captions, stickers, platform buttons and the frame edge all stay outside it.
Minimum size
At least 120px wide on screen (about 80px tall including the heart), and 30mm wide in print. Below that, write the name “Lovebae” in text instead.
Do
- Use the official files from the brand kit, unchanged.
- Match the version to the background: the white-“love” wordmark on dark or deep-red grounds, the dark-“love” wordmark on white or pale grounds.
- In video, keep it small in a corner, clear of the captions and the platform’s like and comment buttons.
- Scale it proportionally, holding Shift or locking the aspect ratio.
Don’t
- Don’t put the white-“love” version on white or pale backgrounds, where “love” disappears. Use the on-light version instead.
- Don’t recolour, stretch, squash, rotate or outline it, or add your own shadow.
- Don’t retype it in another font, or split “love” and “bae” apart.
- Don’t remove or move the heart.
- Don’t place it on busy photos or patterns that fight the letters.
- Don’t use it as your profile picture or in your handle, or lock it up next to your own logo, without our written OK.
Colour
A dark room and one red
Click any swatch to copy its hex. Red is the signal, not the background — keep it for the thing you want people to look at.
Lovebae Red Fill
Primary · fill
RGB 208, 0, 47
Solid buttons, chips and stickers that carry a white label (5.6:1 under white).
Logo Crimson
Logo colour
RGB 246, 18, 83
Matching the logo itself: large shapes, hearts, backgrounds behind the white wordmark.
App Crimson
In-app primary
RGB 225, 26, 69
The crimson used across the mobile app (both themes); gradient start.
Glow Pink
Gradient end
RGB 255, 45, 85
End stop of the 135° crimson gradient (#E11A45 → #FF2D55).
Night
Background
RGB 18, 19, 22
Default ground for every Lovebae creative. The brand lives on dark.
Night Raised
Surface · low
RGB 25, 27, 31
Secondary panels and sections.
Card
Surface · card
RGB 27, 29, 34
Cards that sit one step above the page.
Night Bright
Surface · elevated
RGB 35, 38, 44
Overlays and elements that should feel physically closer.
Soft White
Text · primary
RGB 242, 242, 247
Headlines and body copy on dark. Use instead of pure white.
Mist
Text · secondary
RGB 162, 165, 174
Supporting copy, captions.
Fog
Text · tertiary
RGB 142, 146, 155
Fine print, metadata.
Indigo
Accent
RGB 133, 131, 240
The one secondary accent; sparingly, never competing with red.
Streak Gold
Accent · highlight
RGB 251, 191, 36
Streaks, stars and small celebratory highlights.
Paper
Light background
RGB 251, 247, 247
When a light ground is unavoidable (print, press). Pair with the dark-text wordmark.
Warm Ink
Text on light
RGB 28, 23, 32
Text on light grounds; also the colour of "love" in the dark-text wordmark.
Take the palette with you
CSS variables, JSON tokens, or a swatch sheet for Canva and CapCut.
Typography
Two faces, two jobs
Both are free on Google Fonts. Headlines get the display face set tight; anything people actually read gets the text face, set loose.
Manrope
Display & headlinesYour little corner of the internet.
Get Manrope on Google Fonts(opens in a new tab)- Lovebae500
- Lovebae700
- Lovebae800
Inter
Body, labels & UIPlay free couple games together — no signup, any phone.
Get Inter on Google Fonts(opens in a new tab)- Lovebae400
- Lovebae500
- Lovebae600
- Lovebae700
Mascot
Meet Bae
Bae in six moods, plus two heart illustrations. Transparent PNG — use as stickers, reactions and end-card characters.
Bae — mischievous
Hearts celebration
Puzzle heart
Imagery
Screens and moments
The app as it really looks, and illustrated scenes in the same mood. Crop either; don't edit what's on a screen.
App screenshots
Raw, unframed screens straight from the app, in their original resolution. No store frames or headlines, so you can crop, frame and caption them yourself.
iPhone
Android
Lifestyle art
Warm couple scenes in the Lovebae look, for backgrounds and story covers. Generated art — these are not photos of real people.
Cooking together
Reading together
Voice & messaging
How we sound
Lovebae sounds like a friend who’s happy you two found each other. It’s warm and a little flirty. It talks plainly, never preaches and is honest about what the app does.
Warm
We write to two real people, not to a market. Small, specific moments beat big statements about love.
Do
- “The widget shows their mood, so you know whether to call before you call.”
Don’t
- “Revolutionize your relationship with next-gen connection technology.”
Playful, never explicit
Date-night energy. Teasing, cheeky and fun at the top end, but never graphic. If you wouldn’t show it to a friend, it isn’t Lovebae.
Do
- “We tried the flirty deck. Someone went very red by card three.”
Don’t
- Graphic descriptions, nudity or innuendo aimed at getting past a platform’s rules.
Plain and honest
Short sentences and everyday words. We say what the app does and leave out what it doesn’t. No hype and no made-up numbers.
Do
- “Try it free for 3 days. One subscription covers both of you.”
Don’t
- “The #1 couples app, loved by millions.”
Inclusive
Every kind of couple: any gender, any orientation, new or years in, long distance or across the sofa. We don’t assume who is holding the phone.
Do
- “Your partner”, “the two of you”, “your person”.
Don’t
- Assuming a boyfriend–girlfriend couple, or making long distance the only story.
Respectful of privacy
Closeness is chosen, never forced. We talk about sharing, not tracking. Features like location are something both people agree to.
Do
- “Share your location when you want to. They can always see when it’s on.”
Don’t
- “Always know where your partner is.” / “Catch them out.”
Taglines
- A private space for two.
- No feed. No followers. No strangers.
- Stay connected. Share moments. Grow together.
- Distance means nothing when hearts stay connected.
- For couples who choose each other every day.
Key messages
Built for two, and only two
Lovebae isn’t a social network. You link with one partner and everything you make in it is for them: moods, letters, doodles, check-ins and chat.
Something to do together
Couple quizzes, Bae’s questions, date ideas, and on the web 11 free games like Truth or Dare, Would You Rather and 36 Questions. They’re good for date night, a long drive or a quiet Tuesday.
Near or far
It’s made for the gap between you, whatever size it is today. Every web game except two can be played on two phones at once, with both of you on the same card in real time.
Private by default
There are no ads and no analytics SDK in the app, and we don’t sell your data. Your fantasy picks stay private: Lovebae only ever shows what you both chose.
Grown-up where it matters
You need to be 16 to sign up. The spicy question set, Fantasies and live location only unlock when both partners are 18 or older.
One subscription, both of you
The app starts with a 3-day free trial. When one partner subscribes, the other gets everything too and never pays.
Hashtags
Always include
- #Lovebae
Pick a few
- #CouplesApp
- #CoupleGames
- #DateNight
- #DateNightIdeas
- #CoupleQuiz
- #TruthOrDare
- #WouldYouRather
- #36Questions
- #LoveLanguage
- #LongDistanceRelationship
- #LDR
- #CoupleGoals
Talking points
What to say about the app
Each one was checked against the product as it ships. Say it in your own words — the shaded line is a starting point, not a script.
Free couple games on the web
11 couple games in your browser. Free, no account, no download.
Truth or Dare, Would You Rather, Never Have I Ever, a partner quiz, 36 Questions, a love language quiz, deep and flirty questions, long-distance games, date night ideas and Fantasy Cinema. Every game and every level is free. Explicit tiers ask you to confirm you’re 18+ first.
Play on two phones
Make a room, share the code, and you’re both on the same card.
9 of the 11 web games can be played as a couple in a shared room, which is great for long distance. Love Language Quiz and Date Night Ideas don’t have rooms by design. Syncing a room across two phones needs a free account.
How Well Do You Know Your Partner?
2,665 hand-written questions about the person you think you know.
Each question has a short answer or four options, and the game scores you on how well you match. It’s the easiest “we tested ourselves” video you’ll ever film.
Chat for two
A chat with exactly one person in it.
Chat is the centre tab of the app. There are no group threads and nobody else’s notifications, just the two of you.
Mood sharing
Tap a mood and they know how your day is going.
There are 12 moods, from Happy and In Love to Missing, Tired, Anxious and Meh, and you can add a note. It’s for the days you don’t have the words yet.
Home screen widget
Their mood on your home screen. One glance is enough.
The widget updates by itself on iPhone and Android, so you don’t need to open anything.
Love letters and doodles
Write them a letter, or draw them something with your finger.
Letters and doodles live in the app, so the little things you send don’t get lost in a busy group chat.
Draw together
A shared canvas that updates in real time.
You can watch their drawing appear as they make it. It’s the closest thing to sitting next to them.
Check-ins and streaks
A small daily check-in that keeps your streak alive.
There are daily, weekly and monthly check-ins, and the home screen counts your streak and your days together.
Bae
The third wheel who asks the questions you never get round to.
You both answer Bae’s question in private, and neither answer opens until you’ve both replied. Then you read them together. Bae’s questions are written by the Lovebae team. Bae is not a chatbot and doesn’t read your messages.
Couple quizzes
Six quiz decks you take together and score.
The decks are How Well Do You Know Me?, Would You Rather, Love Language Quiz, Our Memories, Future Dreams and Fun Facts.
Date ideas
A date ideas list, sorted by category.
For the next time you both say “I don’t mind, what do you want to do?”
Hearts and little gifts
Earn hearts together and spend them on small surprises, like a kiss or a hug.
They’re tiny gestures you can send any time, for a moment when a text feels like too little.
Live location (18+)
Share where you are only when you choose to, and get a nudge when they arrive.
It’s off until you turn it on. Your partner can always see whether sharing is on, location points are deleted after 7 days, and both partners must be 18+. Talk about it as “know they got home”, never as tracking.
Fantasies (18+)
Private picks. Lovebae only shows what you both chose.
Your partner never sees your list. Games use only the picks you have in common, which makes it safe to answer honestly. It’s adults only, for both partners. Mention it if you like, but keep it out of the frame.
For creators
Content ideas that work
Formats that suit the app. Rebuild them in your style — the best ones feel like a friend filming, not an ad.
“We’ve been together four years. Let’s see how well he actually knows me.”
Open the partner quiz at lovebae.app/games/couple-quiz on one phone. Fire through 5–8 questions with quick cuts on each answer. Freeze-frame the wrong ones and end on the score.
End on: Test yours. It’s free at lovebae.app.
“Two phones, two cities, same card.”
Long-distance split screen. One of you creates a room in Would You Rather or Long Distance Games and sends the code, then you both answer the same card live. Cut between both faces as the answers land.
End on: Make a room tonight at lovebae.app/games.
“Truth or Dare, but we’re only allowed the sweet deck… for now.”
Start on the sweet tier and move up to flirty. Cut away at the cheekiest moment, with the reaction as the payoff. Keep it date-night, never explicit.
End on: Play free at lovebae.app/games/truth-or-dare.
“5 questions we’d somehow never asked each other.”
One slide per question from Deep Questions, with a short line about what you each said. The last slide shows the game screen.
End on: Save this for your next date night, or play the full deck at lovebae.app.
“We did the 36 questions that are supposed to make you fall in love.”
Set it up as a date night: candles, timer, 36 Questions on screen. Montage the sets as they get deeper, then end on one honest answer to camera.
End on: Try it together at lovebae.app/games/36-questions.
“Our love languages are complete opposites and it explains EVERYTHING.”
Both of you take the Love Language Quiz separately. Slide 1 has both results side by side, slides 2–4 show one real-life example each, and the last slide is the quiz.
End on: Find yours at lovebae.app/games/love-language-quiz.
“Would you rather… (vote, then I’ll show you what my partner picked)”
Post 4–5 cards from Would You Rather as poll stickers. In the next frame, reveal your partner’s answer and your reaction.
End on: Link sticker to lovebae.app/games/would-you-rather.
“We let a deck of cards pick our date night.”
Open Date Night Ideas, pull one card on camera and actually go and do it. Then cut to the date.
End on: Pull your card at lovebae.app/games/date-night-ideas.
“Fingers down: Never Have I Ever, couple edition.”
Film it at a dinner table with friends or just the two of you. Count down the fingers, with one story-time moment as the payoff.
End on: Play free at lovebae.app/games/never-have-i-ever.
“We both answered the same question without seeing each other’s answer.”
App concept. Only use it once the Lovebae app is in the stores and you’re filming the real thing. Answer Bae’s question separately in two rooms, then react together when both answers open.
End on: Until launch, use: “The app is coming soon. Join the waitlist at lovebae.app/waitlist.”
The rules
Claims, disclosure and our name
The short list of things that have to be right. Everything else is yours to play with.
You can say
- Lovebae is a couples app made by Selixa Labs LLC.
- It’s a private space for two: no feed, no followers, no strangers.
- The 11 couple games at lovebae.app are free to play in your browser, every level, with no account needed.
- 9 of those games can be played on two phones at once in a shared room.
- The partner quiz has 2,665 questions.
- The app has a 3-day free trial, then it’s a subscription. One subscription covers both partners.
- You must be 16 or older to sign up. Spicy questions, Fantasies and live location unlock only when both partners are 18+.
- Location sharing is off until you turn it on, your partner can always see when it’s on, and location points are deleted after 7 days.
- There are no ads and no analytics SDK in the app, and Lovebae doesn’t sell your data.
- With Bae’s questions, neither answer opens until you’ve both replied.
- Your fantasy picks stay private. Lovebae only shows what you both chose.
- The Lovebae app for iPhone and Android is coming soon, and you can join the waitlist at lovebae.app/waitlist. (Only until it launches.)
Please don’t say
- “The #1 couples app”, “the best couples app”, “the most feature-rich couples app”We have no ranking or independent data to back a superlative. Unsupported “#1” or “best” claims can be deceptive advertising, and App Store review rejects them in app metadata.
- Any user count, rating, review score or survey stat (“50K couples”, “4.9 stars”, “98% feel closer”, “50+ countries”)None of these numbers are verified, and the app isn’t in the stores yet, so there are no store ratings. Never quote a statistic we haven’t published.
- “It saved our relationship”, “fixes communication”, or anything that sounds like therapy or counsellingLovebae is a fun, everyday app. It’s not therapy, counselling or a medical or mental-health product, and it makes no health claims. Say what it was like for you (“it gave us something to do on video calls”), not what it cures.
- “Lovebae is free” or “a free app”The web games are free. The app is a subscription after a 3-day free trial. Say “try it free for 3 days” or “the games are free on the web”.
- Any specific price, monthly plan or lifetime dealPrices are set per country by Apple and Google and can change. Today’s plans are weekly (with the trial) and yearly. Point people to the app for prices.
- “Download it now on the App Store / Google Play”, or showing store badgesThe app isn’t live yet. Use “coming soon” and the waitlist until we tell you it has launched.
- “Bae AI reads your chats”, “an AI that understands your relationship”Bae’s questions are written by our team and picked by simple rules. Bae is not a large language model, and your messages are never sent to an AI provider.
- “End-to-end encrypted” or “we collect no data”Traffic is encrypted in transit, which is not the same as end-to-end encryption. The app does store your account and content in order to work. Stick to the privacy points in “What you can say”.
- “Always know where your partner is”, “track your partner”, “catch a cheater”Location is opt-in, visible to the person sharing it, and 18+ only. Framing it as surveillance misrepresents the feature and is the kind of “stalkerware” messaging the stores reject.
- Showing or speaking to under-18s, or calling the app “for teens”Sign-up is 16+, adult features are 18+, and creators must be 18+. Don’t feature anyone who is or looks under 18, and keep spicy decks, Fantasies and Fantasy Cinema out of the frame.
- Virtual pet, drawing “on your partner’s lock screen”, love-letter templates, voice notesNone of these are in the app. The virtual pet was removed and the canvas goes to the home screen widget, not the lock screen.
- Testimonials you didn’t give, or reviews in exchange for anythingOnly say what you actually experienced. Don’t post or ask for store reviews or ratings as part of a deal. FTC rules ban fake and incentivised reviews, and Apple and Google forbid manipulating ratings.
- Naming or knocking competitor appsComparisons need evidence we don’t have. Talk about what Lovebae does, not what other apps don’t.
#ad
Disclose every paid post
If Lovebae pays you, gives you anything free, or you earn from a referral code, say so clearly in every post. Put the disclosure where people will see it before they tap “more”: in the video itself (on screen or out loud) and at the start of the caption. Turn on the platform’s paid-partnership label too, but don’t rely on it alone. Use plain words like “ad” or “paid partnership with Lovebae”. Vague tags like #sp, #collab or #thanksLovebae don’t count. The Lovebae name and logo belong to Selixa Labs LLC. Use them to talk about the app, never as your own handle, page name, domain or profile picture, or in a way that suggests you are an official Lovebae account.
Examples that work
- #ad Paid partnership with Lovebae. We tried the partner quiz and…
- Ad: Lovebae paid me to make this, but the score is real 😅
- Spoken or on screen in the first seconds: “This is an ad for Lovebae.”
- Referral or commission: “I earn a commission if you sign up with my code.”
- Gifted access: “Lovebae gave us a free subscription to try it.”
- Posting on Lovebae’s own accounts as a hired creator: no #ad needed there, but say you work with Lovebae if you post the same video on your own account.
- FTC: Disclosures 101 for Social Media Influencers(opens in a new tab)
- FTC: Endorsement Guides — What People Are Asking(opens in a new tab)
- UK ASA/CMA: Influencers’ guide to making clear that ads are ads(opens in a new tab)
- Apple: App Store marketing guidelines (badges, once we launch)(opens in a new tab)
- Lovebae Terms of Service(opens in a new tab)
Writing our name
In writing, always “Lovebae”: one word, capital L, everything else lowercase. The logo is drawn in lowercase as “lovebae”, but that is artwork, not spelling.
Say it: LUV-bay. “Love” plus “bae”, and “bae” rhymes with “day”.
Correct: LovebaeCorrect: the Lovebae appCorrect: Lovebae’s couple gamesCorrect: #LovebaeIncorrect: LoveBaeIncorrect: Love BaeIncorrect: Love-baeIncorrect: LOVEBAEIncorrect: lovebae (lowercase in a sentence)Incorrect: LovebayIncorrect: LoveBae AppIncorrect: Bae AI (as the app’s name)
Press
Boilerplate and contact
Short boilerplate
Lovebae is a couples app made for two people and nobody else. There’s no feed, no followers and no strangers. Couples share moods, write love letters, draw together, check in every day and play games built for two, whether they’re ten minutes apart or ten time zones apart.
Long boilerplate
Lovebae is a couples app from Selixa Labs LLC, built around one idea: a relationship needs a place that belongs only to the two people in it. There’s no feed, no followers and no strangers. Partners link their accounts and share moods, love letters, doodles, a shared canvas and a daily check-in. They play couple quizzes and answer questions from Bae, the app’s question-asker; neither partner sees the other’s answer until both have replied. Lovebae also runs 11 free couple games in the browser at lovebae.app, including Truth or Dare, Would You Rather, Never Have I Ever and 36 Questions, with no account needed. Lovebae shows no ads, has no analytics SDK in the app and does not sell personal data.
Get in touch
Creator, partnership and press questions. Put “Creators” or “Press” in the subject line. To apply, use lovebae.app/creators (commission and referrals) or lovebae.app/ugc (paid short-form video for Lovebae’s own accounts).
support@lovebae.appWhere to send people
The Lovebae app for iPhone and Android is not in the stores yet. Until it is, point people to the free games at lovebae.app/games or the waitlist at lovebae.app/waitlist.
Want to make content with us? We're hiring a UGC creator, and if you already have an audience, apply to the creator programme.
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